At Hip Hing, we bring the heart of the neighborhood into your kitchen. Located at the vibrant New UC Kwun Chung Market, our store offers a wide selection of fresh groceries, pantry staples, beverages, and household items tailored for Hong Kong families. Customers can discover locally sourced produce, trusted imported goods, and essential everyday products—all under one roof.
Indulge in Asian cuisine
Step into a world of flavors and aromas at our Asian grocery store. Discover the rich culinary traditions of Asia and find everything you need to create authentic dishes at home. Embrace the vibrant culture and let your taste buds explore.
Discover New Flavors
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Our philosophy is simple - we prioritize our customers' needs and provide them with the best products and services possible.
Our Vision
We envision becoming the top choice for families in the community by maintaining a consistent standard of excellence in customer service, product quality, and local engagement. By fostering long-term relationships with customers and local suppliers, we aim to create a welcoming space where generations can find the familiar flavors and essential goods they love. Our vision includes expanding our community support programs and sustainable practices to align with the values of modern consumers. We strive to not only be a place to shop, but a place that feels like home.
Our Mission
We aim to make shopping easy, enjoyable, and culturally meaningful by curating products that meet the daily needs of families, elderly residents, and working professionals. We are committed to ensuring product freshness, offering personalized service, and providing transparent pricing. Through staff training, inventory management, and supplier partnerships, we will maintain reliability and customer satisfaction above 90% in post-purchase surveys. At the same time, we will actively engage in community-building initiatives and green practices to support long-term neighborhood development.